Thanks to modern tech, it’s as easy to shop for clothing as it is to breathe. Right from latest styles, global brands to next-day deliveries, it's a real-life fairy tale for those of us who love to play dress-up. 

But there is only a thin line that distinguishes sufficiency from squandering. What is the price of the clothing items we buy so nonchalantly? It’s certainly more than the money we pay for them. 

It's time to look beyond the brand label and dig deep into details like where is the fabric sourced from, where is the item manufactured, did it cause any environmental damage and if so, how much?

To make it super easy for you, we’ve curated a list of 8 Indian sustainable clothing brands you can shop from absolutely guilt free:

Marchtee 

When everyone did prints, they came in and made their space in a really competitive market with their minimalistic solid t-shirts. No dearth of elegance with Marchtee in your boy’s wardrobe.

Our Favourite Pick : The classic tee

House of Viraasi 

Innovation in heart and sustainability in mind, they’ve made their place with beautiful Indian artwork and evergreen clothing with breathtaking prints and motifs. 

Our Favourite Pick - Kristine Divine Kaftan 

Bombay Shirt Company 

They exist to make bespoke menswear affordable and accessible for every guy out there. Their fits and unique prints is what they’re known for all over the country. This brand makes dandy clothing, oh so comfortable! 

Our Favourite Pick - Plaid Shirt 

Bisani

These guys entered and made their space by being environmentally conscious and making sure they change the industry, one shirt at a time! With their Social Responsibility, Fair Trade and Eco-Friendly Packaging they have raised the bar for other ethical clothing brands in India. 

Our Favourite Pick - Minimalist Black Tee

No Nasties

These guys saw a problem, they came and conquered the market with their clothing as a solution. Mainly, they promote the use of organic cotton considering the farmer situation in India while also being Vegan and practicing Fair Trade. The power of strong story-telling and bringing in the change is what we really love about them. They do womenswear, menswear & accessories, each product is so consciously made it’s whole experience is life-changing (as they claim it.)

Our Favourite Pick - Bron shirt 

Suta

With a quest to be the humble-most clothing item in your wardrobe, Suta does amazing womenswear, baby-wear and home furnishing items. The brand reeks of sustainability and has weaved eco-friendliness at every nook of its production pipeline. 

Our Favourite Pick - Raga Todi 

Nicobar

This brand is not unknown to anyone, people have worn it, loved it and treasured it! With a touch of modern and a twist of ethnic they’re telling stories through their products. They broke the chain of changing trends and made their consumers carry their merchandise like it was a classic. They do a range of products in womenswear, menswear, home & office decor, accessories. We absolutely love how Indian and culturally woke this brand is while catering to such an experimental audience!

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Our Favourite Pick - Stitchline Kurta

The Heritage Weavers

Creating ‘Six Yards’ of magic with exquisite Indian fabrics like bandhej, chanderi & brocade they’re known to bring back the legacy of rich Indian handloom back to the conscious consumer. The collection is so breathtaking you won’t be able to just pick one! 

Our Favourite Pick - Georgette saree 

In the End

Take baby steps, start by making a choice ‘if you need more or not’ it’s not only beneficial for your pocket but also for the environment. It’s 2021; whether you call it slow-fashion or sustainable, it is all about being conscious of what you buy. Shop for what you ‘need’ and take good care of it. Buy it! Flaunt it! Store it! Reuse / Recycle it!